CLASTERING CALON PENUMPANG KERETA CEPAT JAKARTA-BANDUNG

Penulis

  • Muhammad Iqbal Firdaus Sekolah Tinggi Manajemen Transportasi Trisakti
  • Reni Dian Octaviani Sekolah Tinggi Manajemen Transportasi Trisakti
  • Indri Yusnita Sekolah Tinggi Manajemen Transportasi Trisakti

DOI:

https://doi.org/10.54324/j.mtl.v4i2.98

Kata Kunci:

passenger segmentation, cluster, high speed rail

Abstrak

This research aims to cluster prospective passenger high speed rail service corridor Jakarta-Bandung to compensate the rapid development Bandung City as one of the favorite tourist destinations for domestic and international visitors. The data analysis Method is using non-hierarchical cluster and sampling technique by random sampling with 280 respondents. The results show that there are three clusters of prospective passenger for high speed rail service with different characteristics. The first clusters are those who depend heavily on their private vehicles, the second cluster which is the largest cluster has logical ridership characteristics and the last cluster is a group that has a high level of concern for the environment.

Referensi

Beatty, S. E., Kahle, L. R., Homer, P., & Misra, S. 1985. Alternative Measurement Approaches to Consumer Values: The of Values and the Rokeach Value Survey. Psychology & Marketing, 2(3), 181–200. https://doi.org/10.1002/mar.4220020305

Chee, W. L., & Fernandez, J. L. 2013. Factors that Influence the Choice of Mode of Transport in Penang: A Preliminary Analysis. Procedia - Social and Behavioral Sciences, 91(225), 120–127. https://doi.org/10.1016/j.sbspro.2013.08.409

Chen, S., & Zegras, C. 2016. Rail Transit Ridership. Transportation Research Record: Journal of the Transportation Research Board, 2544, 110–122. https://doi.org/10.3141/2544-13

Currie, G., & Delbosc, A. 2013. Exploring Comparative Ridership Drivers of Bus Rapid Transit and Light Rail Transit Routes. Journal of Public Transportation, 16, 47–65. https://doi.org/10.5038/2375-0901.16.2.3

Jou, R. C., & Chen, T. Y. 2014. Factors affecting public transportation, car, and motorcycle usage. Transportation Research Part A: Policy and Practice, 61(2014), 186–198. https://doi.org/10.1016/j.tra.2014.02.011

Lee, K. S., Eom, J. K., You, S. Y., Min, J. H., & Yang, K. Y. 2015. An empirical study on the relationship between urban railway ridership and socio-economic characteristics. Procedia Computer Science, 52(1), 106–112. https://doi.org/10.1016/j.procs.2015.05.037

Sperry, B. R. 2016. International Conference on Education and Regional Development 2016. In Review of Global Evidence of the Ridership and Transportation System Impacts of High-Speed Rail (pp. 611–622).

Takagi, R. (2005). High-speed railways: The last ten years. Japan Railway and Transport Review. 40 (March), 1-7.

Unduhan

Diterbitkan

2017-07-07

Terbitan

Vol 4 No 2 (2017): JULI

Bagian

Articles

Lisensi

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).