Quality and Purchase Intention Percieved Towards low Cost Energy- Saving Cars

Edhie Budi Setiawan


Low cost car does not mean having low quality. This is the assumption that the producers or sellers of especially energy-saving car want to push away. This research on the desire and expectation of every car producer and dealer in Indonesia who try to be perceived as having the best quality in the eyes of their consumers and on the increase of consumer buying intention is carried out using a qualitative method as well as the concept of perceived service quality—which shows the difference between bibliographic study and the actual condition.


low cost car; perception on quality; buying intensity/intention

Full Text:



Ajzen I. 1991. The theory of planned behaviour. Organizational behaviour and human decision processes, 50, 179-211.

Arasli, H., Mehtap-Smadi, S. and Katircioglu, S.T. 2005. “Customer service quality in the Greek Cypriot banking industry”, Managing Service Quality, Vol. 15 No. 1, pp. 41-56.

Baldwin, A. and Sohal, A. 2003. “Service quality factors and outcomes in dental care”, Managing Service Quality, Vol.13 No. 3, pp. 207-16.

Boulding, W., and Kirmani, A. 1993. “A Consumer-Side Experimental Examina- tion of Signaling Theory: Do Con- sumers Perceive Warranties as Signals of Quality?,” Journal of Consumer Research (20:1), pp. 111 123.

Brady, Michael K. and Joseph Cronin Jr..2001. “Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach,” Journal of Marketing, 65 (July), 34–49.

Brucks, Merrie, Valarie A. Zeithaml, and Gillian Naylor .2000. “Price and Brand Name as Indicators of Quality Dimensions for Consumer Durables,” Journal of the Academy of Marketing Science, 28 (3), 359–74.

Carman, J. M. 1990. “Consumer Perceptions of Service Quality: An Assessment of the SERVQUAL Dimensions,” Journal of Retailing (66:1),pp. 33-55.

Chi Cui, C., Lewis, B.R. and Park, W. 2003. “Service quality measurement in the banking sector in South Korea”, International Journal of Bank Marketing, Vol. 21 Nos 4/5, pp. 191-201.

Cook, C. and Thompson, B. 2000. “Reliability and validity of SERVQUAL scores used to evaluate perceptions of library service quality”, Journal of Academic Librarianship, Vol. 26 No. 4, pp. 248-58.

Compeau, L. D. and Grewal, D., 1998. “Comparative advertising: An integrative review,” Journal of Public Policy and Marketing, Vol. 17, No. 2, pp. 257-273.

Cronin, J. Joseph, Jr., and Steven A. Taylor.1992. “Measuring Service Quality: A Reexamination and Extension,” Journal of Marketing, 56 (July), 55–68.

Dabholkar, Dayle I. Thorpe, and Joseph O. Rentz .1996. "A Measure of Service Quality for Retail Stores," Journal of the Academy of Marketing Science, 24 (Winter), 3-16.

Dodds, W. B., Monroe, K. B. and Grewal, D.1991. “Effects of price, brand, and store information on buyers’ product evaluation,” Journal of Marketing Research, Vol. 28, pp. 307-319.

Garvin, David A. 1984. “What Does ‘Product Quality’ Really Mean?” Sloan Management Review, 26 (1), 25–43.

Grewal, D., Monroe, K. B. and Krishnan, R.,1998. “The effects of price-comparison advertising on buyers’ perceptions of acquisition value, transaction value and behavioral intentions,” Journal of Marketing, Vol. 62, No. 2, pp. 46-59.

Gronroos. 1984. "A Service Quality Model and Its Marketing Implications," European Journal of Marketing, 18 (4),36-44.

Jiang, J.J., Klein, G. and Crampton, S.M. .2000. “A note on SERVQUAL reliability and validity in information system service quality measurement”, Decision Sciences, Vol. 31 No. 3, pp.725-44.

John D. Wells, Joseph S. Valacich, and TraciJ. Hess .2011.”What signal are you quality and purchase intentions”, MIS Quarterly Vol. 35 No. 2 pp. 373-396

Kilbourne, W.E., Duffy, J.A., Duffy, M. and Giarchi, G. 2004. “The applicability of SERVQUAL in cross-national measurements of health-care quality”, Journal of Services Marketing, Vol. 18Nos 6/7, pp. 524-33.

Kwek.C.L, Tan,H.P, Teck-Chai Lau. 2010.Investigating the Shopping Orientations on Online Purchase Intention in the e- Commerce Environment: A Malaysian Study, JIBC, Vol. 15, No.2

Laroche, N., Kim, C. and Zhou, L. 1996. “Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context,” Journal of Business Research, Vol. 37, No. 10, pp. 11520.

Long, Y. L. & Ching, Y. L. 2010. The influence of corporate image, relationship marketing, and trust on purchase intention: the moderating effects of word-of-mouth. Emerald Group Publishing Limited, 65(3), 16-34.

Parasuraman, Valarie A. Zeithaml, and Leonard L. Berry. 1985. “A Conceptual Model of Service Quality and Its Implications for Future Research,” Journal of Marketing, 49 (October), 41–50.

--------------------------------------------- (1988), “SERVQUAL: Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality,” Journal of Retailing, 64 (1), 12–40.

Perez M. S., Gazquez Abad J. C., Carrillo G.M. and Fernandez R. S. 2007.”Effects of service quality dimensions on behavioural purchase intentions: A study in public-sector transport”,

Managing Service Quality Vol. 17 No.2, pp. 134-151

Peter N. Golder, Debanjan Mitra, & Christine Moorman 2012. What Is Quality? An Integrative Framework of Processes and States”, Journal of Marketing Volume 76 (July 2012), 1–23

Powell, Thomas C. 1995. “Total Quality Management as Competitive Advantage: A Review and Empirical Study,” Strategic Management Journal,16 (1), 15–37.

Rao, A. R., Qu, L., and Ruekert, R. W. 1999. “Signaling Unobservable Product Quality through a Brand Ally,” Journal of Marketing Research (36:2), pp. 258-268.

Riadh Ladhari. 2009. "A review of twenty years of SERVQUAL research", International Journal of Quality and Service Sciences, Vol. 1 Iss: 2 pp. 172 –198

Rust, Roland T. and Richard L. Oliver .1994. "Service Quality: Insights and Managerial Implications from the Frontier," in Service Quality: New Directions in Theory and Practice, Roland T. Rust and Richard L. Oliver, eds. Thousand Oaks, CA: Sage Publications, 1-19.

Samin, R., Goodarz, J. D., Muhammad, S.R., Firoozeh, F., Mahsa, H. & Sanaz, E..2012. A Conceptual Study on the Country of Origin Effect on Consumer Purchase Intention. Canadian Center of Science and Education, 8(12), 205 –215.

Schiffman, L.G., Kanuk, L.L., .2007. Consumer Behavior, ninth ed. Prentice- Hall Inc, NJ.

Shaharudin M.R., Suhardi, Anita, Maznah and Etty H. 2011. ” The relationship between product quality and purchase intention: The case of Malaysia’s national motorcycle/scooter manufactur- er African Journal of Business Management, Vol. 5(20), pp. 8163-8176

Taylor, S. A., & Baker, T. L. 1994. An assessment of the relationship between service quality and customer satisfaction in the formation of consumers’ purchase intentions. Journal of Retailing, 70(2),


Teng, L., Laroche, M. and Zhu, H., 2007. “The effects of multiple-ads and multiple brands on consumer attitude and purchase behavior,” The Journal of Consumer Marketing, Vol. 24, No. 1, pp. 27- 36.

Tsiotsou R. 2006. The role of perceived product quality and overall satisfaction on purchase intentions. Int. J. Consum. Stud., 30(2): 207-217.

Tsui-Yii Shih. 2010. “Comparative Analysis of Marketing

Strategies for Manufacturers’ and Retailers’ Brands” International Journal of Electronic Business Management, Vol. 8, No. 1, pp. 56-67.

Van der Wal, R.W.E., Pampallis, A. and Bond, C. 2002. “Service quality in a cellular telecommunications company: a South African experience”, Managing Service Quality, Vol. 12 No. 5, pp. 323-35.

Wilkins, H., Merrilees, B. and Herington, C.2007. “Toward an understanding of total service quality in hotels”, International Journal of Hospitality Management, Vol. 26, pp. 840-53.

Wu, P. C., Yeh, G., & Hsiao, Ch. R. .2011. The effect of store image and service quality on brand image and purchase intention for private label brands. Australasian Marketing Journal, 19(1), 30-39.

DOI: http://dx.doi.org/10.54324/j.mtl.v2i1.135


  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

 Creative Commons Licence

Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) is licensed under a  Creative Commons Attribution-NonCommercial 4.0 International License.

View My Stats